Memo to COP26 leaders: abandon your hubris, politics, and pride and see the future through young people’s eyes

See your brands through your customers' eyes.

Subaru markets an L.L. Bean Outback station wagon. Dell stamps Microsoft and Intel logos on its computers. Such inter-weaving of different companies' brands is now commonplace. But one of the central tools of brand management-portfolio mapping--has not kept pace with changes in the marketplace. Most conventional brand maps include only those brands owned by a company, arranged along organizatio...

Look and see: how the brain moves your eyes about.

Two major cortical streams are involved in the generation of visually guided saccadic eye movements: the anterior and the posterior. The anterior stream from the frontal and medial eye fields has direct access to brainstem oculomotor centers. The posterior stream from the occipital cortices reaches brainstem oculomotor centers through the superior colliculus. The parietal cortex interconnects w...

Integration: follow your instincts, ignore the politics, and keep your eyes on the ideal model.

Virtual Eyes Can Rearrange Your Body: Adaptation to Visual Displacement in See Through Head-Mounted Displays

Among the most critical issues in the design of immersive virtual environments are those that deal with the problem of technologically induced intersensory conict and one of the results, sensorimotor adaptation. An experiment was conducted to support the design of a prototype see-through, head-mounted display (HMD). When wearing video see-through HMDs in augmented reality systems, subjects see...

See me through my eyes